Interested? Check it on Amazon: http://amzn.to/1Id3FUi
So how do you find a good hook? Start by looking at what’s currently popular in the marketplace. Your goal is to take each of the five blog ideas and match them to content that has already been published. Here are four tools that can help you do this: Tool #1: EzineArticles.com
Tool #2: AllTop.com
Tool #3: Niche-Related Forums
Tool #4: Competing Blogs
Step #1: Do Keyword Research
Step #2: Look for Competition
Competition is a good thing. Multiple websites and products in a market mean that someone is making money
Step #3: Locate Related Affiliate Products
** Clickbank ** Commission Junction ** ShareaSale ** Udemy ** E-Junkie
Step #4: Look for “Information Buyers”
You can find a variety of information products on sites like Clickbank, E-Junkie and Udemy. However, my favorite tool is Amazon.com
Step #5: Locate Software Solutions (Optional)
Step #6: Identify Multiple Problems
The long-term profitability of a niche is largely determined by how many problems the audience members experience.
The better solution is to go after a market that has a wide range of problems and obstacles.
Step #7: Look for Passionate People
Choose a Blog Idea with Five Simple Questions
– Question #1: Can You Generate 50 Article Ideas?
Get out a piece of paper and a timer. Set the timer to 10 minutes and then write down every possible topic you’d like to cover for a potential blog. If you can crank out 50 ideas in a few minutes, then this shows you have a decent level of interest on this subject.
– Question #2: Can You Be a Unique Voice?
– Question #3: Can You Become an Authority?
– Questions #4: Can You Identify Common Problems?
That’s why it is important to get inside their heads and figure what they really want. You can do this by answering three simple questions:
*1. What are their goals?
*2. What are their obstacles?
*3. What are their fears?
You can figure out what people want by looking at the questions they ask. Here are a few tools that can help: ** Yahoo Answers ** AllTop ** EzineArticles ** Niche related forums ** Niche related blogs
– Question #5: Who is Your Customer Avatar?
To illustrate this point, here is a (not so brief) list of the mistakes I’ve made while developing my blog:
Mistake #1: I didn’t pick a niche that focused on a specific topic. Instead, I registered the name SteveScottSite.com and hoped for the best.
Mistake #2: I didn’t plan out my content strategy. Instead, I wrote whatever popped into my head at that moment. The end result was that I had a variety of articles on personal development, Internet entrepreneurship, physical fitness and life success.
Mistake #3: I wrote vague content for over a year (2010) that didn’t target a specific type of audience. Most visitors didn’t stick around because they couldn’t find a uniform theme to my content.
Mistake #4: The next year (2011) I create content that talked about building niche sites – right at the time when Google changed their algorithm and basically killed this income model.
Mistake #5: In early 2012, I developed content as an authority affiliate marketer. The problem? I was moving away from the affiliate stuff and getting into Kindle publishing and app development.
The ultimate decision comes from your gut. Think carefully about these questions: ** Can you talk about this subject for the next few years? ** Do you feel excited about helping people in this market? ** Are you always thinking about this topic? ** Can this blog become your life’s work?
** Can this blog become your life’s work?
Really, the whole thing can be boiled down to finding something that is a perfect balance between passion and profitability. To get started, I recommend you do these things: Pick one of the three types of authority you’d like to demonstrate. Brainstorm topics that directly relate to your personal passions. Eliminate any ideas where you can’t commit to three or more years of blogging. Identify hooks for your top five blog ideas. Determine the profitability of a topic in seven simple steps. Choose your topic by asking five questions. Take action on your idea and don’t let fear control you.