How to Find a Profitable Blog Topic Idea – Steve Scott

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So how do you find a good hook? Start by looking at what’s currently popular in the marketplace. Your goal is to take each of the five blog ideas and match them to content that has already been published. Here are four tools that can help you do this: Tool #1:

Tool #2:

Tool #3: Niche-Related Forums

Tool #4: Competing Blogs


Step #1: Do Keyword Research

Step #2: Look for Competition

Competition is a good thing. Multiple websites and products in a market mean that someone is making money

Step #3: Locate Related Affiliate Products

** Clickbank ** Commission Junction ** ShareaSale ** Udemy ** E-Junkie

Step #4: Look for “Information Buyers”

You can find a variety of information products on sites like Clickbank, E-Junkie and Udemy. However, my favorite tool is

Step #5: Locate Software Solutions (Optional)

Step #6: Identify Multiple Problems

The long-term profitability of a niche is largely determined by how many problems the audience members experience.

The better solution is to go after a market that has a wide range of problems and obstacles.

Step #7: Look for Passionate People

Choose a Blog Idea with Five Simple Questions


– Question #1: Can You Generate 50 Article Ideas? 

Get out a piece of paper and a timer. Set the timer to 10 minutes and then write down every possible topic you’d like to cover for a potential blog. If you can crank out 50 ideas in a few minutes, then this shows you have a decent level of interest on this subject.

– Question #2: Can You Be a Unique Voice?
– Question #3: Can You Become an Authority?
– Questions #4: Can You Identify Common Problems?

That’s why it is important to get inside their heads and figure what they really want. You can do this by answering three simple questions:

*1. What are their goals?

*2. What are their obstacles?

*3. What are their fears?

You can figure out what people want by looking at the questions they ask. Here are a few tools that can help: ** Yahoo Answers ** AllTop ** EzineArticles ** Niche related forums ** Niche related blogs

– Question #5: Who is Your Customer Avatar?

To illustrate this point, here is a (not so brief) list of the mistakes I’ve made while developing my blog:

Mistake #1: I didn’t pick a niche that focused on a specific topic. Instead, I registered the name and hoped for the best.

Mistake #2: I didn’t plan out my content strategy. Instead, I wrote whatever popped into my head at that moment. The end result was that I had a variety of articles on personal development, Internet entrepreneurship, physical fitness and life success.

Mistake #3: I wrote vague content for over a year (2010) that didn’t target a specific type of audience. Most visitors didn’t stick around because they couldn’t find a uniform theme to my content.

Mistake #4: The next year (2011) I create content that talked about building niche sites – right at the time when Google changed their algorithm and basically killed this income model.

Mistake #5: In early 2012, I developed content as an authority affiliate marketer. The problem? I was moving away from the affiliate stuff and getting into Kindle publishing and app development.

The ultimate decision comes from your gut. Think carefully about these questions: ** Can you talk about this subject for the next few years? ** Do you feel excited about helping people in this market? ** Are you always thinking about this topic? ** Can this blog become your life’s work?

** Can this blog become your life’s work?

Really, the whole thing can be boiled down to finding something that is a perfect balance between passion and profitability. To get started, I recommend you do these things: Pick one of the three types of authority you’d like to demonstrate. Brainstorm topics that directly relate to your personal passions. Eliminate any ideas where you can’t commit to three or more years of blogging. Identify hooks for your top five blog ideas. Determine the profitability of a topic in seven simple steps. Choose your topic by asking five questions. Take action on your idea and don’t let fear control you.

Summary: The Richest Man in Babylon

The Richest Man in Babylon - George Clason
The basic principles of effective money management are: Save at least 10-percent of all that you earn for an investment fund for the future. Learn to live on 90-percent or less of your income. Invest your accumulated capital into projects that will provide a safe, steady income, taking full advantage of compounding of the interest received. Invest only in areas in which you have expertise or with people who are experienced. Buy the house in which you live so you don’t waste any money on rent. Have a realistic insurance program Always keep working at various ways and means of increasing your income.

Anyone who is struggling under the burden of debt lacks any ability to think rationally, and to accumulate wealth. It is much more productive to take positive action and get out of debt before embarking on any program to accumulate wealth.

People create their own luck by the level of work and commitment they put into a project.

Money represents success only through its ability to provide freedom to do things. It is not an end in and of itself – only a means to an end. The possession of sufficient amounts of capital makes possible the enjoyment of the very best services and goods the world has to offer.

‘‘A man’s wealth is not in the purse he carries. A fat purse quickly empties if there be no golden stream to refill it. Arkad has an income that constantly keeps his purse full, no matter how liberally he spends.’’ –Kobbi

The key principle at the very foundation of any program designed to generate wealth is at least one-tenth of all that a person earns is theirs to keep.

Anyone with a desire to accumulate wealth and put it to good use requires two things:

– Time. All men actually have this in abundance, but only a few put it to use making themselves wealthy. Instead of looking for constructive, useful ways to apply the resource of time, many people fill their lives with diverse activities which simply help them to pass the time.

– Study. There are two kinds of learning that are useful to anyone seeking to generate wealth – learning about specific subjects and learning how to find out what is not commonly known about any topic. Both kinds of learning are useful and valuable.


There are several basic principles which apply to the acquisition of wealth:

  • Live on less than you earn.
  • Seek advice from those who are competent to give it through their own experiences.
  • The accumulation of wealth moves forward much quicker when a person allows the effect of compound interest to work in their favour. Instead of frittering away the interest received on capital accumulated, put that interest out to work in other projects which have the potential to earn additional income.
  • The accumulation of wealth should be an exciting and adventurous project rather than a source of misery. Make the journey into an adventure and start enjoying that now,
  • Life is full of many good things which are worthwhile and good value for money. Don’t become so focused on saving that you miss out on all the good things there are to enjoy along the way.

‘‘Wealth, like a tree, grows from a tiny seed. The first copper you save is the seed from which your tree of wealth shall grow. The sooner you plant that seed, the sooner the tree shall grow. And the more faithfully you nourish and water that tree with consistent savings, the sooner you may bask in contentment beneath its shade.’’


  1. Start thy purse to fattening
  2. Control thy expenditure
  3. Make thy gold multiply
  4. Guard thy treasures from loss
  5. Make of thy dwelling a profitable investment
  6. Insure a future income
  7. Increase thy ability to earn

While it is highly satisfying to have a regular savings program, this is just the start of a wealth accumulation program. The trick is to put that gold out to work in other projects which will generate additional earnings. A key to any man’s wealth is the establishment of an ongoing income stream which can generate wealth irrespective of any other factors. In this regard, capital reserves accumulated through savings should be applied to other profitable projects.

The ideal characteristics of an investment are that the principal is safe, it can be reclaimed whenever required and it earns a fair rental.

THE FIVE LAWS OF GOLD The five laws of gold are the secrets of success which separate wealth builders from all others.

  1. Gold comes greadily in increasing amounts to any person who will save not less than one-tenth of their earnings to create an estate for the future well being of their family.
  2. Gold labours diligently for the person who wisely selects a profitable way to apply it.
  3. Gold clings to the possession of the cautious investor who seeks the advice of people with investment experience.
  4. Gold slips away from the person who invests in business fields which are unfamiliar or which are not used by those without experience in investments.
  5. Gold flees the person who forces it to try and generate impossible earnings or who follows the advice of tricksters or confidence men, or who trusts it to his own inexperience and romantic desires in investment.

THE GOLD LENDER OF BABYLON In the field of investment, it is far better to have a little prudent caution than to end up with nothing but regrets. Whenever a person starts to accumulate wealth, they will be beseiged by people who are anxious to use that money in their own endeavours. Out of the proverbial woodwork will come numerous projects and proposals, all with the common aim of separating the possessor from their capital. There are several things to avoid when considering any business proposals: Some of the most persistent people seeking funding usually are close family members. Most of these projects will turn out to have only a marginal chance of succeeding at best, and more likely most projects will have virtually no likelihood of success at all. Even worse, if you invest in a family member’s project that does not succeed, the borrower will resent you even more. It’s a no-win situation that should be avoided at all costs. The safest loans are made to people who have possessions far outweighing the value of the loan required. In this situation, the lender can act secure in the knowledge that other assets can be sold to repay the loan if required. People in the throes of great emotional upheavals rarely make good investment decisions. Avoid them. People who borrow for successful business projects tend to be absolutely prompt in their repayments. People who borrow to repay money lost through their indiscretions rarely make a habit of promptly making repayments. Merchants who have knowledge and experience in their field of trade make excellent credit risks. By financing the business activities of these merchants, wealth is generated for the entire city. Capital reserves have a way of slipping away from anyone unskilled in applying it wisely. Therefore, first seek security of the principal when evaluating any investment proposition. Next look for safe, dependable and steady ways to make the capital increase.

The person who spends freely and lives beyond his means sows the winds of needless self-indulgence from which he is sure to reap trouble and humiliation.

Anyone who is struggling under the burden of debt lacks any ability to think rationally, and to accumulate wealth. It is much more productive to take positive action and get out of debt before embarking on any program to accumulate wealth.

‘‘That man who keepeth in his purse both gold and silver that he need not spend is good to his family and loyal to his king. The man who hath but a few coppers in his purse is indifferent to his family and indifferent to his king. But the man who hath naught in his purse is unkind to his family and is disloyal to his king, for his own heart is bitter. Therefore, the man who wisheth to achieve must have coin that he may keep to jingle in his purse, that he have in his heart love for his family and loyalty to his king.’’ –Mathon

People who work hard tend to attract the company of other people who are also industrious. This, in turn, leads to other associations and creates other opportunities and business arrangements.




The Social Capitalist: Passion and Profits – Josh Lannon

The Social Capitalist - Josh Lannon

We raised the capital, created new jobs, designed a business that made sense, grew a healthy bottom line, and assisted people in the process. We are Social Capitalists

Social Capitalists have the strength to face problems that send others running. We know that the government can’t solve all our problems. We know that they can’t give our power away by becoming dependent on governments and large corporations for our well-being. We take charge of our own lives, and create our own solutions while creating a path for financial security, putting ourselves and others the fast track toward financial freedom.

If you were to take a leap of faith, to follow your heart, your passion, and your intuition, what could happen? What would the results of this be five years from now? And if you did nothing, what would those results be in five years?

“There are lots of 501(c)3’s out there that are currently operating off the kind of model that says, ‘I’m doing good in the world, but I’ve got to go to foundations and get money from them in order to keep doing what I’m doing,’” says Holthouse. “But that model is a dinosaur, and it isn’t going to last much longer. Every group that wants to address a social issue is going to have to operate like a real business. They’ll have to operate with budgets, revenues, and services that they provide. They’ll have to operate as any business would. The profits may not be distributed to shareholders, but would be reinvested back into the organization so that it can increase the number of people it serves or improve the quality by which it serves people.”

“I think social entrepreneurs share the trait that we don’t think we should need to starve to make a difference,” says R. Christine Hershey,

“One of the reasons we haven’t solved the world’s biggest problems is that folks in those sectors are underfunded.”

The triple-bottom-line philosophy comes up frequently in discussions of social entrepreneurship. The three prongs of this triple bottom line are typically referred to as “the 3 P’s”: People, Planet, and Profit. Social enterprises aspire to a bottom line that achieves social mission, benefits or does no harm to the planet, and still earns a profit.

For us, our triple bottom line morphed into “social value, profit, and freedom”

“I thought I’d put med school off for a couple of years, but obviously that’s become indefinite,” says Kreece, reflecting on the triple-bottom-line social enterprise which, in September 2003, became incorporated as Better World Books, Inc.

I think the biggest social enterprise in the world might be Google, because social organizations improve the world by their existence and are absolutely profit-maximizing.”

The government was not designed to financially support people. Governments were designed to create laws that protect entrepreneurs. Businesses are designed to provide jobs, goods, and services, which contribute to the GDP and provide value to humanity and the economy.

A major mistake people often make is by asking the wrong person for advice. We would not ask a three-time divorced individual for marriage advice, or an employee about becoming an entrepreneur. Choose your advisors carefully.

“Lasting peace cannot be achieved unless large population groups find ways in which to break out of poverty,”

Starting a business takes a tremendous amount of time, energy and dedication. While having a newborn, working 12 hour shifts, plus working on the business times full time, throwing in the towel may have seemed like a easy way out. But to have the freedom we wanted and to be a part of the solution, I knew we had to keep going.

So if we’re going to give you any advice about becoming a Social Capitalist, here it is: Find your why, dedicate everything to it, and trust the process. In the end, your “why” is the most important thing you’ll have, and it will change your life forever.

Thought If your motivation to work is money, you are a slave to money. If you’re working to achieve a mission, you are free. Money is just a by-product of doing something you love and feel connected to.

For us, obviously, the fight against addiction is personal and dear to us. It wouldn’t make sense for us to open an animal rescue center or improve irrigation systems in third-world countries. Although very important, we are not driven to invest the countless amount of time, energy, and passion that would be required to launch those enterprises. Hearing about a problem, following your family’s passion, or being moved by it doesn’t mean it’s the best foundation upon which to build your own social enterprise. Our point here is that it must be personal for you, something tied to your heart, your memories, your passion, and your history. Fight your fight, not somebody else’s.

So addiction was both our nemesis and our driving force.

In a study about the mindset of children toward people with disabilities, Harvard psychologist Ellen Langer visited a school and presented children in several classrooms with a picture of someone in a wheelchair. She asked the children, “Can this person drive a car?” Overwhelmingly, as you can imagine, their answer was “no.” Then, she visited different classrooms, and in these, she changed the question to, “How can this person drive a car?” Well, as children typically do, they were able to provide Langer with a multitude of creative answers to that question.

We didn’t just want a different life, or desire wealth. We chose it. It’s an incredibly empowering idea. That one little distinction, that one-word difference portrays a canyon-sized chasm between wishing for something and making it happen. We chose this life; we made a declaration, took control, and commanded the universe to provide that for us. Choice became our way of life. And that word had a trickle-down effect in all aspects of our lives. We choose the words we use, the thoughts we have, and the actions we take.

We realized that once we chose to be rich, not only did it set us on a course of continual lifelong learning; it affected every other choice we made. From where we worked to how we spent our time, to the people we associated with, to our unwillingness to let failure of any sort stop us, we had made a choice and we weren’t going back on it. To us, putting our choice into action, making the tough decisions, doing the difficult things was what it meant to choose to be rich, in health, wealth, and happiness.

So here are our tips for identifying, and successfully fighting, your fight:

  1. Take at least ten minutes and write down what makes you upset. Then ask yourself, “Why?” If you ask that enough times, you will discover your core fight.
  2. Look at the words you use. Write a list of words you use repeatedly. We all have words that take over our vocabularies, our “go-to” words. They are called parasite words. Are you addicted to them? Ask yourself, “Are these words giving me energy or taking energy away?” Then choose words that give you power, words that heal and change how you think. You’ll be surprised at the benefits this will have on you and those around you

“What investors want is the equivalent of lighting a match in a room where a propane tank has been open for 20 minutes.” – Jon Carson, CEO and Chairman,

The not-for-profit (or nonprofit) corporation is familiar to most. Upon obtaining a 501(c)(3) designation (named after the applicable IRS code section), certain tax benefits are granted. Contributions by supporters are tax-deductible. Any monies raised by the nonprofit are tax-exempt. So a 501(c)(3) charity that raises $10,000 from each of its ten donors won’t pay taxes on the $100,000 raised, and the ten donors will each get a tax deduction on that $10,000 contribution. A nonprofit that pursues a clearly defined charitable purpose and follows all the rules will be fine. But there are certain restrictions that limit the usefulness of nonprofit corporations. First, they can’t distribute their profits, which makes it impossible to attract investors. You will never hear someone say: “You can’t believe the dividends I’m raking in from Ronald McDonald House!” It simply doesn’t work that way. As a contributor to a 501(c)(3) nonprofit corporation, your dividends are spiritual (doing good) and practical (reducing your income tax bill), but they are not actual (cash back). Additionally, in spite of the United Way scandal pertaining to misuse of funds, nonprofits must limit the amounts they pay their employees. Thus, it’s much harder for nonprofits to bring in, benefit, and keep talented people. Social Capitalists seeking to solve big hairy problems will need the best and the brightest, and they are going to have to pay them. The need for world-class human capital makes nonprofits unsuited for the big challenge. Finally, the nonprofit rules limit activities that generate revenue. Sustainable and expanding operations that are the norm in the private sector are severely restricted by the federal tax laws in the nonprofit realm. So the need to attract investors, pay talented people, and grow a business, along with the need to benefit groups other than exclusively shareholders, led to the creation of the Benefit Corporation.

“One of the big things I learned is that there are really two kinds of learning. When most Americans think of education, they immediately jump to school—reading, writing, and math, the great equalizers. But when you do the research and see the studies, academic success has almost no correlation to life success. There’s some, but hardly any.


Master Evernote – S J Scott

Master Evernote -  J S Scott

There are a few reasons you should create an !Inbox notebook. First, keeping the notebook at the top of your list will remind you that you need to go through it on a daily basis to tag notes and move them to their proper places.

!Action Notebook

As an example, my stacks include the following: Internet Business, Travel, Personal, Financial and Health.Idea

#36: Keep Copies of Everything You Sign

Idea #49: Clip Restaurant Ideas

Idea #55: Create a Gift Idea Database

Idea #56: Create a Spiritual Guide